I decided to try and redesign my logo by removing some of the backgrounds of the tree to allow a shadow to fill in the negative space and apply some depth. I feel this is a more polished and complete design. The old design was more flat I feel even the small changes I incorporated, made the design stand out more and take on a more personal yet enhanced level of quality.
As a part of the site Brief Box I made a logo design for a mock company specializing in Vegan organic takeaway and delivery. Part of the brief included the clients wish to not incorporate the standard leaf as they felt it was cliched given the name of their organization. I chose to use the earth as they desired to be known as an earth conscious and wholesome food provider. I felt the use of hands holding the earth like it were something precious or as the earth itself had been plucked from the ground applying to the organic and earthy feel the company desired. I felt the use of the ring around it completed the design and implied the wholesome feel the company desired. Also I felt it added some color where I wasn’t comfortable adding color to the hands. Overall for a first attempt I felt very happy with this design and want to do more.
Some of the Attempts at using Adobe Illustrator to create Mock logos. The assignment brief was to create a logo and stationary for a business of our choice. I chose the Holistic Animal Clinic and an earthy set of colors for my design.