As a part of the site Brief Box I made a logo design for a mock company specializing in Vegan organic takeaway and delivery. Part of the brief included the clients wish to not incorporate the standard leaf as they felt it was cliched given the name of their organization. I chose to use the earth as they desired to be known as an earth conscious and wholesome food provider. I felt the use of hands holding the earth like it were something precious or as the earth itself had been plucked from the ground applying to the organic and earthy feel the company desired. I felt the use of the ring around it completed the design and implied the wholesome feel the company desired. Also I felt it added some color where I wasn’t comfortable adding color to the hands. Overall for a first attempt I felt very happy with this design and want to do more.